Kings Brewing Company was opening their Downtown Upland taproom and needed the space to feel like theirs from the moment someone walked in. Before we walked the space together, the scope was the main bar wall.

We walked the space together before a single brush touched the wall. After seeing how the soffits moved through the room, I made the case for extending the work overhead. Four ceiling wraps later, the lettering follows you through every section of the building.

The install covers approximately 500 square feet across five surfaces: the main bar wall, four ceiling soffits, and a canvas series of six pieces installed throughout the dining room and hallway. Everything was completed in four days, working solo.

The color decision was a deliberate call. The original color direction included red and light gray throughout. Through conversation, we landed on pulling the light gray out of the murals entirely and reserving it for the canvases. Red lettering on black walls. light gray lettering on red canvas. The separation gives each surface its own weight and keeps the two from competing. Every piece in the room is the same visual language, but none of them are the same piece.

The main bar wall is built around a centripetal mandala composition, lettering that spirals inward and pulls the eye to the center of the wall. It was painted freehand using a 4-inch and 2-inch brush. The ceiling soffits use the same two brushes on two panels and a single brush on the other two, adapting to surface height and available working distance. The canvases, Kings Brewing, Downtown Upland, Pulse of Upland — were each executed with a single 1-inch brush, one color, no layering.

The client provided the phrases and the palette. The compositions, the sequencing across surfaces, and the recommendation to extend the scope were developed on-site.